Abercrombie & Fitch
Mike Jeffries, CEO
6200 Fitch Path
New Albany, OH 43054
May 8, 2013
As an anorexia survivor and a soon-to-be mother of a little girl, I am writing to request you recant your statements explaining why Abercrombie & Fitch offers sizes XL and XXL for men, but won’t carry larger size clothing for women:
“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
As you know, your market is primarily “kids,” or young adults who are at an age most specially prone to eating disorders. As many as 10 million women and girls in the United States alone suffer from anorexia or bulimia — and 95 percent of those with eating disorders are between the ages of 12 and 26, the core of your target market. These facts make your statements particularly heartbreaking.
I’m writing because I believe your statements hold dangerous power, more than you may realize. For many but not all young people the Abercrombie & Fitch brand is an arbiter of cool. I’ve been a babysitter before, and seen how important it is to many tweens to have your labels showing. How devastating for a young woman who hates her body, as too many do, to realize that your store doesn’t sell larger size clothing because you say she’s not cool, she can’t belong, she’s a loser.
In high school and early college I fought tooth and nail for my life. During one hospitalization, a fellow patient went out on a day pass and won a modeling contest while she was still wearing her hospital bracelet. That’s not “cool,” that’s cruel. To send her a message to keep up the good work killing yourself! To send others a message that the most beautiful woman in the world is a corpse. While it’s impossible to expect the entire fashion and modeling industries will change tomorrow, it is quite possible for you to make some positive clarifying statements about the humanity and inherent worth possessed by people of all shapes, sizes and bodies.
It would mean a lot. Thinking about your comments nearly brought tears to my eyes. During one of my rougher periods with anorexia, I was not eligible to participate in my physical education class but still had to show up in order to graduate. There was a gymnastics routine that everyone else needed to complete in front of the entire class. A larger girl was forced to do somersaults across a room in front of 30 classmates, several of whom audibly laughed and called her a “fatty” and “loser” and “whale.” I remember going home that night and sobbing to my mother, my decrepit body shaking with fury. “How could they do that to her? Don’t they know what they are doing? And why didn’t I speak up?”
I wasn’t ready to speak up then. I am now, and I welcome you to join me. Not creating larger size clothing for women, while creating it for men, is discriminatory. Making negative statements about larger people, especially larger women, and most especially larger women who fit in your target market of teens and young adults, is part of an eating disorder culture that kills.
I know you can do better than this, and look forward to your response.