Erin Matson is an organizer, writer, and leader working in the intersections of feminism, reproductive justice, activism, culture change, and progressive politics. She is recognized for creativity, vision, breakthrough campaigns and communications, motivating and mentoring others, and fearless advocacy and storytelling. A nationally sought speaker, Erin has appeared frequently on television, including MSNBC, CSPAN, Al-Jazeera English, ABC World News, BBC World News and PBS’ To the Contrary.
She is the co-founder and co-director of Reproaction, a new direct action group forming to increase access to abortion and advance reproductive justice. A decisive leader in her own right, she is proud to model collaborative, multi-racial leadership in partnership with her co-founder and co-director Pamela Merritt. Erin also serves on the board of directors of NARAL Pro-Choice Virginia Foundation.
Previously, she served as editor at large for Rewire, a daily publication focused on providing news, analysis and commentary on sexual and reproductive health and justice issues. She also served as action vice president of the National Organization for Women (NOW), a role she was elected to at age 29. Erin was a founding member of the NOW Young Feminist Task Force, which she chaired, and served as the youngest NOW state president in the country, a role she was elected to at age 23.
Before her volunteer life took over her professional life, Erin was an advertising copywriter specializing in digital creative and strategy. In this capacity she was paid to play foosball and also to produce award-winning websites, microsites, online advertisements, SEM, SEO, social media strategies, and fully integrated digital outreach campaigns. Erin also created direct mail, telephone scripts, print, radio, and broadcast ads as a freelance writer.
Erin played a pivotal role in the first election of Al Franken to the U.S. Senate, co-authoring an opinion piece speaking to his feminist bona fides that was published in the Star Tribune the day of a hotly contested convention — a copy was distributed to each delegate voting on the floor.
After moving to Virginia, Erin took on a similar role in the election of Ralph Northam to the governorship, working aggressively through published opinion pieces, social media, and earned media to ensure accountability to abortion rights during the primary and general elections.
She is a leader in the national debate over whether the Democratic Party should waffle on its commitment to women’s human rights, writing original pieces and providing commentary to publications including The New York Times. In addition to her national political profile, Erin is a prolific canvasser, phone banker, and fundraiser for municipal, state, and national Democratic candidates.
Erin has been published in Rolling Stone and Talking Points Memo, and she continues to serve as a contributor to Rewire. Her blog erintothemax.com has been quoted in Salon and The New Yorker. Erin is also the creator of the popular Tumblr white guys doing it by themselves and has contributed chapters to two books: The Feminist Utopia Project and Scandal in a Digital Age. Once, she debated Phyllis Schlafly.